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North Beach Independent Media plans expanded advertising to grow New Year's Eve event attendance
Summary
North Beach Independent Media told LTAC it plans to expand marketing for a New Year's Eve event and other programming in 2026, shifting to larger digital and podcast buys and seeking $12,000–$15,000 in advertising spend to draw multi‑day stays. Organizers said limited 2025 LTAC funding constrained prior marketing but they plan a larger, multi‑day
Butch, representing North Beach Independent Media, told LTAC the group's 2024 event drew positive feedback but was limited by constrained marketing budgets. He said organizers plan to increase paid digital, radio and podcast advertising in 2026 with a $12,000–$15,000 advertising budget to broaden reach and attract multi‑day attendees for New Year's Eve and other events. The proposal describes tiered ticketing for dinner/entertainment and non‑dinner attendance and includes plans to coordinate with hoteliers and transportation providers.
Butch said 2024 marketing relied heavily on social media and limited radio buys; without LTAC support 2025 outreach was minimal. Committee members asked about specific ad buys and partnerships; Butch said the group planned digital streaming and regional radio/podcast advertising and would pursue discounted media packages and local partnerships to stretch dollars. He also said event organizers had contacted taxi services to ensure late‑night transportation for attendees.
No award action was taken; the committee requested a more detailed marketing plan and advertiser list before scoring.
