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Le Mars CVB reports visitor trends, promotional campaigns and hotel‑motel grant activity
Summary
Jessica Brown Miller, representing the Le Mars Convention & Visitors Bureau, summarized 2024 promotional activity, visitor tracking and hotel‑motel grant awards, and noted partnerships with regional tourism organizations and state data providers.
Jessica Brown Miller, representing the Le Mars Convention & Visitors Bureau (CVB), presented the CVB’s 2024 promotional and visitor report, outlining paid advertising, partnerships, facility rentals and visitor metrics used to target marketing.
Miller said paid facility ads remain in rotation through the summer and that the CVB purchases placement for events such as Bridal Expo, Ice Cream Days and the Plymouth County Fair. She described partnerships with regional tourism organizations and work with the state to obtain…
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