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Tourism board approves $3,000 package for Blueberry Festival; seeks proof-of-stay and data
Summary
The commission approved a $3,000 package to support the Blueberry Festival and the Blueberry Stomp race: a $1,000 sponsorship with logo placement plus $2,000 to be used for marketing and hotel-incentive ideas. Members conditioned future support on better data showing overnight stays and asked organizers to implement proof-of-stay mechanisms.
The Marshall County tourism commission approved a $3,000 package to support the Blueberry Festival and the Blueberry Stomp race, combining a $1,000 sponsorship level (logo placement) and $2,000 earmarked for marketing and hotel-incentive activities.
Board members reopened dialogue about an earlier $5,000 request from festival organizers and focused discussion on whether the event is generating overnight stays—an important metric for lodging tax revenue. Commissioners and event organizers discussed…
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