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Library marketing staff present mascot mockups; board weighs custom option after $6,000 cut
Summary
Marketing staff presented mascot mockups and outreach plans at the Oct. 8 meeting. Board members discussed timing and cost; staff noted a $6,000 reduction in this year's marketing budget and suggested pursuing a custom mascot in the next fiscal year.
Tiara, speaking on marketing and outreach, presented mockups for a mascot and said the library has received invitations from additional schools. She said the marketing budget was reduced by about $6,000 this fiscal year and recommended delaying any custom mascot purchase to the next fiscal year.
Tiara showed examples of premade and custom mascot listings and observed that an online listing "claimed they could do a custom for, like, 515 as opposed to the premade 1 for $4.99," a pricing discrepancy she said prompted further inquiry. Board members suggested pursuing a local costume maker or a cosplayer network to evaluate quality and cost and agreed a custom build might better match the library's imagery.
Board members also briefly discussed a proposed quarterly printed newsletter to highlight recurring events and a small annual calendar. No action was taken; members asked staff to revisit the idea and clarify the newsletter's purpose and distribution method before returning it to the agenda.
