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Visit Alexandria warns tourism metrics softening; consumption taxes and hotel revenue slip
Summary
Visit Alexandria told the council that tourism indicators are softening regionally and locally — July–August consumption tax receipts fell about 4.5 percent and some hotel RevPAR figures have declined — and outlined targeted marketing and outreach to blunt further revenue loss.
Visit Alexandria told the City Council that tourism and lodging indicators are showing headwinds that mirror national and regional economic trends and that the city should be prepared for “softness” in some visitor-driven revenues.
Kate Ellis, general manager of Hotel Indigo and chair of Visit Alexandria, and the Visit Alexandria research and marketing team summarized national, regional and local trends. At the national level they flagged a higher unemployment rate (about 4.3 percent) and weaker hiring, and they reported a 4.5 percent drop in local consumption‑tax receipts in July and August compared with the prior year. The presenters said revenue per available room (RevPAR) has been flat year‑to‑date but that the DC‑region and Northern Virginia have shown declines: Q2 2025 RevPAR was down 5.8 percent for the DC region and down 7.7 percent for Northern Virginia.
Visit Alexandria staff described…
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