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Commission weighs paid social proposal, in-house ad training and clarifies Placer AI funding
Pacific Tourism Commission · October 15, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.
Summary
Staff reviewed a paid social proposal and commissioners discussed options to pursue alternative ad platforms or in-house training to manage social media advertising for Route 66 promotion.
Staff briefed the commission on a proposed paid social campaign through a company that would run a USA Parks-focused Facebook and Instagram campaign to promote Route 66. Staff said state reviewers felt the proposed package might not deliver sufficient impressions for the price and recommended exploring alternatives such as TripAdvisor or Reddit and…
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