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Save the Waves study: Santa Cruz surf economy worth roughly $195 million annually; recommends surf‑integrated coastal planning
Summary
Save the Waves presented a city‑scale 'surfinomics' study estimating about 782,000 annual surf visits to Santa Cruz and approximately $194.7 million in annual economic impact; the group urged that surf breaks be named and embedded in coastal planning and that sea‑level‑rise planning include surfability analysis.
Save the Waves presented the findings of a two‑year surf‑economy study and recommended that surf breaks be integrated into coastal planning and the Local Coastal Program. The presenter said the study assessed 31 surf breaks in the Santa Cruz region and quantified visitation, spending and vulnerability to sea‑level rise.
Key findings the presenter cited included 782,000 annual surf visits to Santa Cruz, an average per‑visit spending estimate of about $56, roughly $44.5 million in visitor spending…
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