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Athletics staff highlight recent wins and launch 'Typical Manchester Kid' campaign
Summary
Athletics staff presented season highlights across Memorial, West and other programs and unveiled a positive branding campaign called "Typical Manchester Kid" to change negative narratives and celebrate student-athletes. The committee heard nominations for student-athlete recognition and plans for signage and T-shirts tied to alumni outreach.
As part of non-transportation business, athletics staff provided a report on program successes and public relations initiatives. Staff highlighted strong fall records (Memorial football 5-0 for the first time since 1972; West football 4-1), playoff prospects for Memorial and West boys soccer, and a strong season for McLaughlin volleyball.
Staff described a new student-athlete recognition initiative that solicits nominations…
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