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Gatlinburg CVB reports strong fall, flags AI-driven website traffic drop in Q3
Summary
Chad Nezalwein, president and CEO of the Gatlinburg Convention & Visitors Bureau, told the Gatlinburg Board of Mayor and Aldermen that the destination is seeing a “strong fall” even as third-quarter website sessions declined and new technology changed how visitors find information.
Chad Nezalwein, president and CEO of the Gatlinburg Convention & Visitors Bureau, told the Gatlinburg Board of Mayor and Aldermen that the destination is seeing a “strong fall” even as third-quarter website sessions declined and new technology changed how visitors find information. "I think, we're having a strong fall," Nezalwein said as he opened the bureau's Q3 presentation and handed out a packet of highlights.
Nezalwein said sessions on gatlinburg.com were down about 18% in the quarter, which he attributed largely to AI scraping by large language models (LLMs); he said AI-driven scraping has increased…
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