Caldwell BMX says 608 riders, about 7,600 total visitors at Memorial Day national
November 04, 2025 | Caldwell, Canyon County, Idaho
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Caldwell BMX officials told the Caldwell City Council at a workshop that the Memorial Day weekend USA BMX national at Indian Creek drew 608 athletes from 20 U.S. states and Canada and generated an estimated three‑day attendance of about 7,600 people.
"I am the track operator for Caldwell BMX," Ben Sensel said, identifying himself as the person who signs the lease with the city to run and maintain the track. Sensel said the club hosted its second national in Caldwell in 2025 (the first national in the Boise area was in 1998, and Caldwell hosted a national in 2023). He said USA BMX runs the national events and that organizers must have USA BMX membership to compete.
Sensel provided event metrics from USA BMX’s post‑race report, saying the organization’s Facebook content produced roughly 384,000 views, a reach near 97,000 and about 7,500 interactions; YouTube streams for the non‑pro races drew about 38,000 views and, Sensel said, a 103% increase in USA BMX subscribers. He also referenced a USA BMX magazine and related social pages.
On-site figures reported by Sensel included 608 athletes, more than 2,500 daily in‑person attendance for the event (up from about 2,200 daily attendance in 2023), and an estimated three‑day total of roughly 7,600 visitors to the city. He estimated the event accounted for about 1,700 hotel nights, with an average stay of about two nights per party. Sensel said about 68% of riders were younger than 17, indicating that much of the travel involved families.
Sensel credited continued city support for improvements to the track and said volunteers and donated materials covered many upgrades, producing savings for the city. He said Caldwell applied for but did not secure a national for 2026 and that the club is bidding to host nationals again in 2027. He also said organizers are working to add a pump track and pursue a world‑qualifier event.
Council members thanked Idaho BMX for its volunteer hours and community contributions. Councilor Williams said the event’s energy was palpable and suggested the city do a better job of publicizing future events; council members noted that additional hotel rooms under construction should increase local lodging capacity for future events.
No formal council action, vote or funding decision was recorded during the workshop discussion; council members’ remarks were expressions of thanks and direction to continue supporting the partnership as appropriate.
Sensel closed by inviting questions and reiterating the club’s interest in pursuing future national events and local improvements.
"I am the track operator for Caldwell BMX," Ben Sensel said, identifying himself as the person who signs the lease with the city to run and maintain the track. Sensel said the club hosted its second national in Caldwell in 2025 (the first national in the Boise area was in 1998, and Caldwell hosted a national in 2023). He said USA BMX runs the national events and that organizers must have USA BMX membership to compete.
Sensel provided event metrics from USA BMX’s post‑race report, saying the organization’s Facebook content produced roughly 384,000 views, a reach near 97,000 and about 7,500 interactions; YouTube streams for the non‑pro races drew about 38,000 views and, Sensel said, a 103% increase in USA BMX subscribers. He also referenced a USA BMX magazine and related social pages.
On-site figures reported by Sensel included 608 athletes, more than 2,500 daily in‑person attendance for the event (up from about 2,200 daily attendance in 2023), and an estimated three‑day total of roughly 7,600 visitors to the city. He estimated the event accounted for about 1,700 hotel nights, with an average stay of about two nights per party. Sensel said about 68% of riders were younger than 17, indicating that much of the travel involved families.
Sensel credited continued city support for improvements to the track and said volunteers and donated materials covered many upgrades, producing savings for the city. He said Caldwell applied for but did not secure a national for 2026 and that the club is bidding to host nationals again in 2027. He also said organizers are working to add a pump track and pursue a world‑qualifier event.
Council members thanked Idaho BMX for its volunteer hours and community contributions. Councilor Williams said the event’s energy was palpable and suggested the city do a better job of publicizing future events; council members noted that additional hotel rooms under construction should increase local lodging capacity for future events.
No formal council action, vote or funding decision was recorded during the workshop discussion; council members’ remarks were expressions of thanks and direction to continue supporting the partnership as appropriate.
Sensel closed by inviting questions and reiterating the club’s interest in pursuing future national events and local improvements.
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