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Plan commission backs revised POS (Orchard View) plan with fewer units and more commercial space

October 10, 2025 | Franklin City, Milwaukee County, Wisconsin


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Plan commission backs revised POS (Orchard View) plan with fewer units and more commercial space
Land by Label’s amended plan for the Paths/Orchard View (POS) redevelopment received Plan Commission support Oct. 9, 2025. The applicant reduced the total residential density, removed taller perimeter buildings in favor of two-story "stacked-flat" buildings, and committed to additional commercial square footage and expanded evergreen buffering along residential edges.

Key changes: The applicant reduced the project’s residential unit count (proposal circa 304 units shown), replaced several 3–4 story perimeter buildings with 2-story buildings, and increased commercial allocation to as much as 50,000 square feet (the developer said it will build a 4,200-square-foot commercial building concurrently with the first apartment phase). New landscape material shown in the latest plans focuses on evergreen screening along the property edge and additional pedestrian connections between residential buildings and commercial areas.

Traffic, parking and stormwater: The applicant updated the traffic-impact analysis; the county-level review is underway and staff said the applicant agreed to implement traffic improvements recommended by the consultant and county reviewers. Applicant representatives said parking supply exceeds the UDO minimum in part because the project mixes underground parking under the three-story amenity building and attached garages for stacked-flat buildings.

Public comment and staff recommendations: Neighbors questioned noise, outdoor commercial uses (possible live music) and drainage. The applicant agreed to a contractual limitation recorded in the development agreement: no amplified outdoor music after 10 p.m., and said it would market and build the initial commercial building concurrent with Phase 1. Staff recommended approval of both the PDD amendment and the site-plan amendment subject to technical clarifications and a narrow masonry/materials note removed from the site-plan resolution; the commission recommended both actions.

Quote

"We have continued conversations with a number of food and beverage people that are interested in it. We can't finalize those deals until we're all the way through the process with the city," said Ian Martin of Land by Label, describing commercial interest for the new retail space.

What happens next: The commission’s recommendations move to the Common Council and the project will return for final approvals and building permits, subject to staff conditions and county signal/traffic approvals. The developer said vertical construction is scheduled to begin in spring 2026, with the first phase completed by 2028 if approvals and market conditions proceed as planned.

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