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Visit Bend reports record August room-tax, launches feasibility study for public assembly venue
Summary
Visit Bend told the Bend Business & Development Advisory Board that targeted summer marketing and a strong concert season helped push August room-tax collections above $2 million for the first time.
Visit Bend reported to the Bend Business & Development Advisory Board that summer marketing and a strong concert season produced record room-tax receipts and measurable increases in visitation and spending. Presenters said August room-tax collections exceeded $2,000,000 citywide for the first time and that attribution modeling tied part of that gain to Visit Bend's advertising. "Those who were advertised to were 10 times more likely to actually visit Bend than people who weren't advertised to," Nate White, senior vice president of strategy at Visit Bend, said.
White told the advisory board Visit Bend estimated the marketing-driven economic impact at about $11,700,000 and said the organization altered messaging and timing in…
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