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BID to re-promote Dollar Dollars (Yifty) gift-card program; merchants asked to complete onboarding
Summary
Economic-development staff reported the BID renewed credentials for Dollar Dollars (hosted by Yifty). The board discussed merchant activation steps, window clings for participating stores, promotional sponsorship to cover transaction fees, and targeted outreach to educate employees on processing the cards.
The Kingsburg Downtown BID voted informally to renew its Dollar Dollars credentials (the Yifty-hosted electronic gift-card program) and discussed a renewed promotion push at the Nov. 4 meeting.
Economic Development Director Jolene Polmiak said the program transitioned to electronic-only gift transactions and that merchants must register and activate a merchant account; staff has prepared window clings and a…
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