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Zero‑fare Q pilot shows large ridership gains; consultants present cost scenarios and equipment costs
Summary
City transportation staff and consultants presented an evaluation of the Q zero‑fare pilot, reporting strong ridership gains and modeling several fare reinstatement scenarios that showed wide variation in ridership and revenue outcomes.
City transportation staff and outside consultants presented an evaluation of the Q (CUE) zero‑fare pilot at the Nov. 4 work session, summarizing ridership trends, community benefits and the financial and operational impacts of possible fare reinstatement.
Transportation Director Wendy Sanford introduced consultants from Kinley Horn, who described the history of the pilot: fares were suspended during the COVID‑19 emergency and the city received a DRPT step‑down grant that offset lost fare revenue. The grant has phased down and is expiring, prompting the evaluation ahead of the FY27 budget cycle.
Consultants reported that ridership reversed a prior decade‑long decline and is expected to exceed 1,000,000 trips in the…
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