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Warren Works outlines marketing push, asks city and county for $100,000 each
Summary
Representatives of Warren Works presented marketing results and a 2026 plan to the Warren County commissioners, citing streaming and social metrics and requesting $100,000 from both the city of Warren and Warren County to help close a projected $41,000 budget shortfall.
Representatives of Warren Works updated the Warren County commissioners on the organization’s brand launch, digital marketing performance and 2026 program plans and requested municipal support to cover a projected budget shortfall.
Warren Works reported that the brand launched on Sept. 12 and ran a 30-second streaming video that delivered 219,932 impressions and an estimated reach of about 148,000 households in Buffalo, Rochester, Cleveland, Philadelphia and Pittsburgh. "So far, we've had 219,932 impressions, with the ability to reach about a 148,000 households," Jenny said in the presentation.
The group said its social campaigns have produced 120,896 impressions and 870 actions (link clicks, profile visits or other engagements). The presenters described target demographics as…
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