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Board members push for a single official district logo and brand guidelines
Summary
Members proposed adopting one official Elkhorn Area School District logo and brand guidelines to ensure consistent use across schools, protect trademarked assets and control unauthorized use on merchandise and social media.
Elkhorn Area School District trustees discussed standardizing the district's logo and adopting branding guidelines to ensure consistent use and to protect the district's trademarked marks.
Participants noted the district currently has multiple versions and iterations of the elk logo and varying color schemes across schools and clubs. Board members said a single official logo and formal brand guidelines (including specified color values and usage rules) would support consistent presentation and give the district the ability to address unauthorized use, including removal requests for social media accounts using the district's marks.
Members recommended developing brand guidelines that set official color values, permissible logo iterations and rules for third-party use. No final action was recorded in the transcript; staff recommended drafting a branding policy and guidelines for later review.
