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Arlington ISD board ratifies Dr. Brett Champion as chief schools officer; new communications chief unveils marketing plan

Arlington ISD Board of Trustees · June 6, 2025
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Summary

The Arlington ISD Board of Trustees ratified Dr. Brett Champion as the district—s chief schools officer and introduced Taina Northington as chief communications officer. Northington presented the district—s 2025—26 marketing plan focused on increasing enrollment and retaining current students.

The Arlington ISD Board of Trustees ratified the appointment of Dr. Brett Champion as the district—s chief schools officer, the board announced during its regular meeting.

Dr. Brett Champion brings more than 34 years of experience in public education, including 23 years in district leadership roles, the board said. The appointment was presented to the board and ratified; vote details were not specified in the transcript.

The board also introduced Taina Northington as the district—s new chief communications officer. Northington presented the Arlington ISD 2025—26 marketing plan framework, which the presentation said aims to increase student enrollment and retain current students. The plan incorporates recommendations from a communications audit conducted by the National School Public Relations Association, according to the presentation.

No motion details, mover/second, or vote tallies were recorded in the meeting transcript for the ratification. The transcript did not specify an effective start date for Dr. Champion—s appointment or personnel contract terms.