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Clovis outlines results, next steps for Kalinda beautification and litter‑abatement grant
Summary
City staff reported larger‑than‑expected cleanup activity and community outreach under the Kalinda grant, including mass volunteer cleanups, expanded disposal infrastructure and a renewed award for another year. Officials said future work will focus on more trash cans, student curriculum and marketing to sustain behavior change.
Margaret Johnston, Carolina grant coordinator for the City of Clovis, told the city commission that the first iteration of the Kalinda beautification and litter‑abatement grant met requirements and delivered substantial cleanup and outreach activity.
Johnston said the program required attendance at cohort meetings, three events tied to Kalinda strategies, multiple contracts and a comprehensive beautification plan. The city implemented the Theory of Planned Behavior in its outreach, aiming to influence residents’ attitudes, perceived social norms and sense of control over littering.
City efforts, she said, included increased organizational cleanups, multimedia advertising (radio and a theater commercial), a new enclosed cleanup supply trailer, and expansion of contractual cleanups following this spring’s high wind events. For access, the city purchased 85 metal trash cans, a dump trailer for larger refuse, and distributed reusable grocery bags at public events.
On sustainability, Johnston said the city developed an elementary anti‑litter curriculum, initiated student service‑learning elements for middle and high school students, and launched targeted social marketing. For enforcement, the city used a joint cleanup program with Curry County that utilized inmate crews, promoted the city’s 3‑1‑1 reporting app, and provided additional inspection training for ERT employees.
Johnston summarized metrics: 56 organizational cleanups, 418 volunteers, 1,002 bags of trash collected, more than 300 tons of trash removed and roughly 4,400 pounds of tires recycled. She said the City of Clovis has been awarded the Kalinda grant for another year and will continue building disposal infrastructure, expanding marketing and extending school‑based programs.
Commissioners praised the commercial and the outreach, and Mayor Morris and other members noted that future Kalinda funds will be used to expand trash receptacles, amnesty events and a proposed business adoption program to incentivize private accountability for adjacent litter.
