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Daviess County approves Placer marketing contract to track visitor origins
Summary
Commissioners approved a contract with Placer to provide visitor‑origin and event tracking to inform marketing efforts; the service would begin immediately on contract signature and staff requested a December update on early results.
Daviess County commissioners voted to approve a contract with Placer to provide visitor‑origin and event analytics intended to improve the county’s marketing return on investment.
Amber Warden presented the proposal, saying the service can track where visitors come from and whether they attend events or patronize businesses. She told the board the service would begin…
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