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Downtown Moses Lake Association outlines events, volunteer and sponsorship gains for 2025
Summary
Mallory Miller, executive director of the Downtown Moses Lake Association, told council the group increased volunteer engagement, sold out signature events, added sponsors through the state Main Street tax-credit program and opened a downtown office. She asked the council and public to help promote upcoming events and sponsorship opportunities.
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Mallory Miller, executive director of the Downtown Moses Lake Association, told the Moses Lake City Council on July 8 that the organization has expanded volunteer participation and sponsorship support while growing programming downtown.
"Our purpose of the DMLA is to stimulate economic development and promote the area as an exciting place to live, shop, work, and play," Miller said, and described committees focused on economic vitality, outreach, design and promotion. She told the council the DMLA logged about 75 volunteers contributing roughly 500 hours last year and that staffing will increase from one to two paid employees next week.
The association cited recent event highlights: the Bruisin' Tunes festival sold out, a new expanded classic-car show spanned six blocks, and a first-time beer-and-cocktail garden was added. Miller said coordination with the city’s streets department made it possible to close Alder Street to extend the car show to Chestnut. She also described a downtown cleanup involving about 50 volunteers and partnerships with the Moses Lake School District FFA for flower planting.
Miller said the DMLA raised $129,000 in 2024 through Washington’s Main Street tax-credit incentive—an arrangement that allows businesses to redirect state B&O or public-utility taxes locally in exchange for a 75% tax credit—and that the program had already generated about $138,450 in pledges for 2025 at the time of her presentation. She noted premium flower pots (larger, more-watered pots on downtown corners) and a clock-tower sponsorship among recent fundraising outcomes.
The DMLA opened an office at 205 S. Division Street, using an available space previously associated with an incubator project, Miller said. She also outlined upcoming events: Sip & Stroll on Sept. 13, Harvest Festival on Oct. 25 (with a quiet sensory hour option at 1 p.m.), a tree-lighting event on Nov. 21, and the 30th annual AG Parade.
Miller closed by asking businesses and residents interested in sponsoring or adopting flower pots to contact the DMLA. She also left printed DMLA brochures with council and staff summarizing the organization’s 2025 plans and accomplishments.

