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Chamber presents 'Changing the Game' marketing push; reports strong digital reach and new billboard
Summary
At a City of Aberdeen council meeting, a Chamber representative outlined the "Changing the Game" marketing campaign, citing more than 83,000 digital impressions year‑to‑date, 240,000 television impressions in the last six months, a new digital billboard, and 37,220 website users January–June.
Gail, a representative of the Chamber of Commerce, briefed the City of Aberdeen City Council on the chamber’s 2025 marketing strategy, which the organization is branding as “Changing the Game.” The presentation covered digital advertising, radio and television buys, a new digital billboard, promotional videos, and website metrics that the chamber says support local business recruitment and visitor traffic.
Gail said the chamber has recorded more than 83,000 impressions across digital platforms from January through June and that the campaign’s results are “almost double the national average” so far this year. She identified Colorado, Arizona and Minnesota as the top three target markets for the…
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