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Board forms small marketing group, discusses Contour ad budget and possible entrance-sign design contest
Summary
Board members agreed to coordinate Contour Airlines marketing dollars with travel and economic-development partners and named a small working group to help craft a marketing plan. Members also discussed an entrance sign/identity piece and identified potential grant sources for design or installation.
The board discussed airport marketing with Contour Airlines and possible strategies for pairing airport advertising dollars with travel-council and economic-development campaigns.
Contour marketing and working group: Board members said the roughly $25,000 Contour advertising budget should be coordinated with the travel council and…
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