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Board forms small marketing group, discusses Contour ad budget and possible entrance-sign design contest
Summary
Board members agreed to coordinate Contour Airlines marketing dollars with travel and economic-development partners and named a small working group to help craft a marketing plan. Members also discussed an entrance sign/identity piece and identified potential grant sources for design or installation.
The board discussed airport marketing with Contour Airlines and possible strategies for pairing airport advertising dollars with travel-council and economic-development campaigns.
Contour marketing and working group: Board members said the roughly $25,000 Contour advertising budget should be coordinated with the travel council and economic development to maximize reach. The board appointed a small working group/subcommittee (Jason and Rachel plus a travel-council representative) to meet with economic-development and travel-council staff and produce a recommendation for spending and target markets.
Entrance sign and public-art options: Staff reported contact from a private company interested in entrance signage and reviewed a past public design contest for a large sculptural sign. Members discussed permitting constraints (county sign code) and grant opportunities (state revitalization grants) to cover design or installation. Staff will check county sign regulations and report back on size, placement and permitting constraints before any public contest or formal solicitation.
Next steps: The marketing subcommittee will meet with travel-council and economic-development staff to propose a marketing plan for the Contour budget; staff will research permitting requirements and potential grant sources for an entrance sign or public-art solution.
