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Commission recommends amending C5 sign rules to base wall sign area on building size

Zoning Advisory Commission, City of Dubuque · July 3, 2025
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Summary

The Zoning Advisory Commission recommended forwarding to City Council a text amendment that would change how wall sign area is calculated in the C5 Central Business District, basing allowances on building wall area rather than a flat square footage limit.

Planning staff presented a proposed text amendment to the Unified Development Code to revise sign regulations in the C5 Central Business Zoning District. Under the proposed change, wall sign allowance in C5 would be based on building wall area (10% of the building wall) or 100 square feet per business, whichever is greater, and the number of signs per street frontage would be unlimited so long as aggregate square footage does not exceed the allowed area. The amendment would also extend the area along Main Street where ground monument signs are allowed from between Eighth and Tenth Streets southward to Fourth Street.

Planner Jason Duba said staff reviewed other zoning districts that allow wall sign area based on building wall area (C3, CS, CR, LI, HI, MHI) and proposed aligning C5 rules with that approach. No letters were reported. A motion to recommend approval to City Council was made, seconded, and passed by roll call vote (all present voting aye). The item will go to City Council on July 21 for final consideration.