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Waco launches tourism rebrand process; agency to propose new name, logo and campaign by summer
Summary
City staff and Madden Media briefed council on a tourism rebranding project for the Convention & Visitors Bureau that aims to develop a visitor‑facing name, logo, tagline and style guide. Research will wrap in February; initial logos and messaging are due in March–May and council review is scheduled for June.
City communications, the Convention & Visitors Bureau and marketing agency Madden Media presented a tourism rebranding plan at the Jan. 21 work session to create a distinct visitor‑facing identity for destination marketing. Monica Settlemeier, Director of Communications and Marketing, said the effort builds on the city’s October 2023 internal rebrand and focuses specifically on tourism identity, voice and outreach.
Madden Media senior account director…
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