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Goleta launches $120,000 'Pride of Place' grant program for Old Town businesses
Summary
The City Council approved initiating a $120,000 'Pride of Place' grant program to support Old Town businesses, drawing the funds from a previously established streamlined loan program.
The City Council voted to launch a small-business grant program aimed at revitalizing Goleta's Old Town, approving staff recommendations to allocate $120,000 for a 'Pride of Place' program intended to attract customers and support collaborative business projects.
Shannon Kern, assistant to the city manager, said the recommended funding would come from an existing streamlined loan fund and that the Economic Development and Revitalization Committee would evaluate proposals using criteria such as program alignment (attracting customers to Old Town), community impact, innovation, financial feasibility and community engagement. Staff proposed a Notice of Funding…
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