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Council approves small consultant study of billboard sites; some councilmembers voice aesthetic concerns
City Council of National City · January 21, 2025
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Summary
Council authorized up to roughly $9,070 to engage a consultant to study the viability and economics of up to three billboard sites on or adjacent to city property along I‑5. The motion passed 4–1 after debate about community aesthetics, homelessness near freeway ramps and projected revenue.
Council approved, by a 4–1 vote, a not‑to‑exceed study with Terra Realtor Advisors to analyze three potential outdoor advertising (billboard) sites on city‑controlled properties along Interstate‑5 and other freeway locations. Members and some public speakers noted revenue potential…
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