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Council discusses transient lodging tax strategies to grow year-round visitation; no final action
Ashland City Council · April 1, 2025
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Summary
Deputy City Manager Jordan Rooklyn presented strategies for use of Transient Lodging Tax (TLT) revenue for tourism promotion, event recruitment and infrastructure; council expressed general agreement and requested continued conversation for budget inclusion.
Deputy City Manager Jordan Rooklyn brought forward a discussion on proposed uses of Transient Lodging Tax (TLT) revenue for 2025–2027 intended to promote tourism and support a year-round economy.
Rooklyn described goals to increase overnight visitation and…
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