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Collier County accepts sports‑complex and Sun & Fun studies and directs 6¢ tourist‑tax referendum
Summary
Collier County commissioners on July 8 accepted tourism impact studies for the Paradise Coast Sports Complex and Sun And Fun Lagoon and directed staff to prepare a voter referendum to add a 6¢ tourist development tax aimed at funding expansions and related tourism infrastructure.
Collier County commissioners on July 8 accepted two tourism impact studies — for the Paradise Coast Sports Complex and Sun And Fun Lagoon — and directed the county attorney to advertise an ordinance to place a 6¢ tourist development tax (TDT) referendum on the Nov. 4, 2026, ballot.
The board voted unanimously to accept the consultant reports and to move forward with the referendum process, which county staff estimate would generate roughly $9–$10 million annually. The commission also approved moving ahead with construction of Field 9 at the Paradise Coast Sports Complex, including parking and a pavilion, using planned tourism‑development funds.
Why it matters: Consultants found that expanding outdoor baseball and softball fields at Paradise Coast would lift summer visitation — a traditionally slow season for area hotels — and produce millions in net visitor spending and hotel tax revenue over time. The Sun And Fun study showed…
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