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Planning board backs variance for Bluebird Kids Health signage to improve wayfinding at Midway Plaza

Tamarac Planning Board · November 5, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Rachel Wilson, co‑founder and COO of Bluebird Kids Health, asked the Planning Board for a variance to allow a secondary façade sign inside Midway Plaza so families can find the clinic after dumpsters and an enclosure limited visibility and parking directly in front of the suite.

Rachel Wilson, co‑founder and chief operating officer of Bluebird Kids Health and the landlord’s designated agent, asked the Planning Board on Oct. 1 for a variance to allow a second façade sign inside Midway Plaza to improve wayfinding to the practice’s entrance. Wilson said recent placement of dumpsters and an enclosure in front of the suite reduced parking and the primary frontage visibility; families tend to park in…

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