Planning board backs variance for Bluebird Kids Health signage to improve wayfinding at Midway Plaza
November 05, 2025 | Tamarac, Broward County, Florida
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Wilson described Bluebird as a pediatric primary-care provider that serves many Medicaid-insured children and said Midway Plaza was chosen for its accessibility to families. She said the requested sign would be modest, placed above a central breezeway people commonly use to walk from the interior parking area to the south-side tenant row, and would not clutter or undermine the plaza’s aesthetic. Wilson said the sign would help families find a pediatric practice that aims to reduce unnecessary emergency department use and improve preventive care.
Board members asked whether other tenants use the breezeway and whether granting the variance would open the door for multiple interior signs. Staff and Wilson said other tenants are present but typically have visible signage oriented toward where they park; Bluebird’s visibility was uniquely reduced by the dumpsters and enclosure. Several board members voiced support, noting the public-health value of easier access to pediatric care. The board voted 6–0 to recommend the City Commission approve the variance with staff‑recommended conditions.
The variance is a recommendation; the City Commission will consider final approval and any conditions.
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