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West Bend BID approves up to $6,000 to co-sponsor Discover Wisconsin segment
Summary
The West Bend Downtown Business Improvement District board voted Nov. 4 to authorize up to $6,000 from its marketing funds to help underwrite a Discover Wisconsin promotional package that will feature downtown West Bend and the Riverwalk.
The West Bend Downtown Business Improvement District board voted Nov. 4 to authorize up to $6,000 from its marketing funds to help underwrite a Discover Wisconsin promotional package that will feature West Bend.
Callie, communications director for the City of West Bend, told the board the Discover Wisconsin package includes two TV broadcast airings of one episode, six streaming vignette videos, social and blog promotion, and a podcast feature. Callie said the program guarantees placement and audience reach and that a commitment would be needed by January to hit a fall 2026 or spring 2027 run window. “The spring episode is…
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