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Adams Outdoor pitches digital billboard on village parcel near I‑94; village asks firm to seek DOT feedback
Summary
Devin Renner, real estate manager for Adams Outdoor, proposed placing a digital billboard on village land adjacent to the I‑94 on‑ramp and estimated the village could receive "potentially high 5 figures, low 6 figures, annually" in rent.
Devin Renner, real estate manager for Adams Outdoor in Wisconsin, told the Village Board on July 7 that his company is exploring a digital billboard on a village‑owned parcel facing I‑94 near the Summit Credit Union campus. Renner said the firm would seek a 20‑year lease and that the village could receive "potentially high 5 figures, low 6 figures, annually" in rent for the general fund, with a portion of display time made available to the village for emergency messages and community notices.
The proposal would require changes to village code before a sign could be…
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