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Hawaiʻi Community Development Authority adopts communications and marketing plan
Summary
The Hawaiʻi Community Development Authority board voted to adopt a communications and marketing plan tied to its strategic plan after a staff presentation and supportive remarks from board members about outreach and stable funding. The motion included a friendly amendment to reference a November date; the roll-call vote passed.
The Hawaiʻi Community Development Authority (HCDA) At-Large Board voted Dec. 4, 2024, to adopt the HCDA communications and marketing plan, a goal listed in the agencys strategic plan revised June 5, 2024. The board adopted the plan after a staff presentation and a brief discussion endorsing broader public outreach and efforts to secure more stable funding.
Francine Murray, HCDA communications officer, told the board the agency has already begun implementing the plan, including launching a newsroom page on the HCDA website to host news releases and newsletters and to consolidate recent media coverage. "We created the new blue newsroom on the website," Murray said, noting the departments recent media work and thanking members and the executive director for support.
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