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Hawaiʻi Community Development Authority adopts communications and marketing plan
Summary
The Hawaiʻi Community Development Authority board voted to adopt a communications and marketing plan tied to its strategic plan after a staff presentation and supportive remarks from board members about outreach and stable funding. The motion included a friendly amendment to reference a November date; the roll-call vote passed.
The Hawaiʻi Community Development Authority (HCDA) At-Large Board voted Dec. 4, 2024, to adopt the HCDA communications and marketing plan, a goal listed in the agencys strategic plan revised June 5, 2024. The board adopted the plan after a staff presentation and a brief discussion endorsing broader public outreach and efforts to secure more stable funding.
Francine Murray, HCDA communications officer, told the board the agency has already begun implementing the plan, including launching a newsroom page on the HCDA website to host news releases and newsletters and to consolidate recent media coverage. "We created the new blue newsroom on the website," Murray said, noting the departments recent media work and thanking members and the executive director for support.
Member Sakoda spoke in favor of the plan, urging HCDA to "get out there and tell its story" to help the agency secure funding beyond the four-year political cycle and to highlight projects such as work in Kakaako, improvements at Kolowalu Park and affordable housing efforts through land bank purchases. Another member echoed that the agency is "small but mighty" and recommended leaning into statistics presented at a recent HEIA briefing that HCDA could be responsible for a significant portion of the state's production by 2026.
There was no public testimony on the item. Member Sakoda moved to adopt the communications and marketing plan and Member Liang seconded. Member Shires asked whether the motion should include the plans date; the motion was amended to reference a November date (the exact day and year were not specified on the record). The board then took a roll-call vote; multiple members responded "yes" in sequence and the presiding officer, after repeating the roll to correct a reporting error, announced that the motion passed.
Votes at a glance: Motion to adopt the HCDA communications and marketing plan (as amended to reference a November date): moved by Member Sakoda; seconded by Member Liang; outcome: passed (roll-call yes votes recorded during the meeting). Specific yes responses recorded in the roll call included Member Sakoda, Member Leong (recorded as responding "Yes"), Chair Ishii, Secretary Lindstahl, Member Miranda Johnson, Member Anna Simmons, Member Strates, Member Yamasaki, Member Chima and Member Kabibi; staff repeated the roll call to address an administrative error before announcing the motion passed. No no votes or abstentions were recorded in the transcript.
The board subsequently acknowledged receipt of the executive directors monthly report and the October 2024 financial highlights; staff (CFO Philip Garrett Zabaki) was available for questions but none were raised. With no public testimony, the chair adjourned the meeting at 10:42 a.m.
Clarifying details captured from the meeting: the adopted item is the HCDA communications and marketing plan described in the board packet as a strategic-plan goal (strategic plan revised June 5, 2024); the motion was amended to reference a November date but the transcript does not record a specific day or year for that November reference ("not specified").
