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DDA director reports strong vendor interest, 100+ responses to downtown branding survey
Summary
Downtown Development Authority Director Kim Rivera reported strong volunteer and vendor engagement from Pumpkin Fest and said more than 100 people have responded to a downtown branding survey. Rivera confirmed Ladies' Night is Nov. 14 and the Holiday Spectacular is Dec. 6, and said sponsorships are coming in.
Kim Rivera, director of the Downtown Development Authority, told the council the recent Pumpkin Fest wrap-up highlighted what a small group of volunteers can accomplish and reported strong community interest in downtown events and branding.
Rivera said sponsorship opportunities for the Holiday Spectacular are posted and that the DDA has received favorable responses on social media. Rivera said the DDA has logged more than 100 responses to a recently launched downtown branding survey in a short period and is seeking vendors for a proposed nostalgic winter market.
Rivera confirmed event dates: Ladies' Night on Nov. 14 and the Holiday Spectacular on Dec. 6. Council members encouraged outreach and noted media interest may increase traffic to the survey link.
No formal action was required; the report was informational and staff will continue event planning and outreach.
