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Midland officials praise "Midland Merry Lights" turnout, confirm three-year DecorIQ lease funded by hotel-motel tax
Summary
City staff reported high attendance and local business benefits from the inaugural Midland Merry Lights program, described a three-year lease with DecorIQ that covers installation, storage and repairs, and asked the council to help recruit private partners to shift some costs off the hotel-motel tax.
Taylor Novak, the city's chief of staff, told the Midland City Council that the city's Midland Merry Lights holiday program drew unexpectedly large crowds and measurable business impact. "This project was funded out of hotel motel tax, not the general fund," Novak said, noting the funding distinction. She told council members the leased program included installation, seasonal removal, on-site repairs and off-site storage under a three-year lease with DecorIQ, a San Antonio-based vendor that specializes in large-scale seasonal installs.
Novak said the city estimated "close to 5,000" people attended the tree lighting ceremony and that downtown business owners reported record December sales. She described the first year as largely front-loaded because of one-time installation expenses…
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