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CCSD presents communications SWOT and proposes new website, consolidated family support, and standardized trustee engagement
Summary
Kirsten Cyr, CCSD’s chief community engagement officer, told trustees Nov. 5 that a 90‑interview SWOT analysis of the district’s community engagement and communications functions found strengths in events and partnerships but also systemic weaknesses — notably inconsistent family‑communication platforms and siloed program units. Staff proposed a new website, consolidation of family support services and standardized trustee community meetings.
Kirsten Cyr, chief community engagement officer for the Clark County School District, told trustees Nov. 5 that a districtwide SWOT (strengths, weaknesses, opportunities, threats) analysis produced during her first 100 days identified both existing assets and areas for organizational change.
"We talked to more than 90 people," Cyr said, and then walked trustees through department-level strengths (marketing, media/communications, partnership and events teams) as well as perceived weaknesses: siloed units, multiple family-communication platforms, and a lack of a single internal intranet for employees.
Cyr said the unit will pursue several changes intended to address those weaknesses and district threats. She proposed launching an updated district website with a centralized positive-news…
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