William Hill to replace Betfred at Virgin Hotels sportsbook; board approves switch with conditions
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Summary
The board approved William Hill Nevada 1 to operate the race book and sports pool at the Casino at Virgin Hotels Las Vegas. William Hill plans to add kiosks, enable mobile app signups and provide customer support; the board required surveillance inspection, reserve agreement and administrative approvals for operational conversions.
Caesars Digital and William Hill representatives told the Nevada Gaming Control Board on Nov. 5 that William Hill Nevada 1 will take over the sportsbook operations at the Casino at Virgin Hotels Las Vegas, replacing Betfred. "The sportsbook is in very good shape… We're gonna add some additional kiosks… and offer the William Hill mobile app for customers to sign up at property," said Dan Shapiro of Caesars.
Counsel noted the property had operated its own third‑party technology after Betfred left and that William Hill will assume sportsbook management and staffing. Board members sought clarification on the number of kiosks and the interchangeability of tickets across William Hill properties; William Hill responded that ticketing will be compatible across William Hill locations and that they plan to be operational as soon as approvals allow, aiming for Nov. 21 to coincide with a busy weekend.
The board attached routine conditions: an executed reserve agreement approved by NGCB audit/tax division prior to computerized operations; surveillance system installation and approval within 60 days of license issuance and maintenance thereafter; ticket writers must be William Hill employees except as otherwise provided by the chair; and prior administrative approval required to convert kiosk to manned satellite operations or vice versa.
Why it matters: William Hill’s footprint is already significant in Nevada; this approval preserves continuity of sportsbook services for a large Las Vegas property while adding mobile signup and brand integration.
