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West Bend BID approves up to $6,000 to join Discover Wisconsin promotional package
Summary
The West Bend Downtown Business Improvement District voted to authorize up to $6,000 from BID marketing funds to participate in a Discover Wisconsin promotional package that would feature downtown West Bend.
The West Bend Downtown Business Improvement District voted to authorize up to $6,000 from BID marketing funds to participate in a Discover Wisconsin promotional package that would feature West Bend in one full episode split into four segments.
Callie, communications director for the City of West Bend, told the board the package includes two TV airings of one episode, six streaming vignettes, social and blog promotion, a podcast feature and guaranteed audience placement. "What I think is attractive about this is it's it's not just getting the videos made, it's guaranteed reach and placement," Callie said, noting Discover Wisconsin's audience metrics.
Callie gave the board…
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