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West Bend BID OKs up to $6,000 for Discover Wisconsin segment to promote downtown
Summary
The West Bend Business Improvement District board voted to contribute up to $6,000 toward a Discover Wisconsin promotional package that would include a segment focused on downtown West Bend.
The West Bend Business Improvement District board voted to contribute up to $6,000 toward a Discover Wisconsin promotional package that would include a segment focused on downtown West Bend.
Callie, the city’s communications director, told the board the opportunity includes two TV airings of one episode, six streaming vignette videos, social and blog promotion, and a podcast feature — and emphasized that the primary value is the program’s guaranteed reach. “What you’re really paying for with…
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