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Explore Oro Valley expands app, website and sports events outreach to boost hotel stays
Summary
Town tourism staff outlined progress building a standalone Explore Oro Valley website and CRM, expanding a visitor app and recruiting sports and arts events — including a women's soccer tournament and a pickleball event — that are beginning to generate hotel room nights and local spending.
Town staff presented a progress update on Explore Oro Valley’s visitor marketing, reporting steady growth in app use, new social channels and a pipeline of sports and special events that are beginning to generate hotel stays.
"The app has become an effective stand in for our future website giving visitors and residents a central place to find and discover what's happening in Oro Valley," said Camille Frank, tourism staff member who presented the update to council. She said the DMO is…
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