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Visit Laredo highlights Taco Trail, Coffee Trail, sister-cities festival and media partnerships
Summary
Visit Laredo staff said local marketing programs including the Taco Trail and Coffee Trail are attracting hotel and media interest and outlined programming for the sister-cities festival, new activations and partnerships with Mexican media.
Visit Laredo staff told the advisory committee that local branding efforts such as the Taco Trail and Coffee Trail are generating interest among hoteliers, media outlets and tour operators.
"They still appreciate that," a hotelier said of the trails, describing positive guest and media feedback. Staff said media coverage this month included a Road Tripping feature from We Are Austin and a national morning-style show from Monterrey, Viva La Vie, which ran segments focused on sports and the city's…
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