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Council approves Kiwanis Christmas parade on South Glendora Avenue for Dec. 13
Summary
The council approved a street-closure permit and staff support for the Kiwanis Club's Santa's Village and children's parade on Dec. 13; organizers said the event is free, focused on children, and has grown each year.
Council members voted to approve the Kiwanis Club's annual children's Christmas parade and Santa's Village on Saturday, Dec. 13, 2025. Parade organizers described the event as family-focused, free to participants and watchers, and expanding in scope since its inception.
Brad Manning, the Kiwanis volunteer organizer, summarized the parade's growth and stressed the event's focus on children's performances and activities. "Our motto is focus on the kids, not on the parents," Manning said, noting bands, cheer groups, scout troops, a car show (previously) and a Santa's Village that provides toys, books and activities. He listed a volunteer contact and asked the city to provide logistical support for road closures and the event footprint. (Brad Manning, 01:40:09)
Staff said the city's direct cost for supporting similar events is about $15,000, excluding personnel time. Councilwoman Diaz asked staff to provide a post-event accounting of the city's staffing costs for the parade in the follow-up report; staff said it will track those costs and report back. The council approved the parade by roll call (4-0, Contos absent).
Speakers quoted - Brad Manning, Kiwanis Club organizer (01:40:09) — "We want the kids in the parades and the parents watching as opposed to the parents in the parade and the kids watching."
Why it matters The event draws families to downtown West Covina, supports local vendors and promotes civic celebration. City staff emphasized the need to monitor staff costs and public-safety impacts, and the organizers noted that sponsorships and a Kiwanis fundraiser support the event's supplies for children.
Provenance (selected transcript excerpts) - topicintro: block_id "9504.99", local_start 0, local_end 130, evidence_excerpt: "Good evening... Tonight before you is a staff report in regards to the upcoming Kiwanis Christmas parade... The parade is on Saturday, December 13. It starts from 9AM to 1PM, and the parade kicks off at 10AM." - topfinish: block_id "10339.105", local_start 0, local_end 120, evidence_excerpt: "Roll call... Councilwoman Diaz? Aye. Council member Gutierrez? Aye. Mayor Pro Tem Lopez Viado? Aye. Mayor Wu? Aye. Motion approved."
