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Southeast Tech launches student‑focused enrollment campaign, expands MERIT outreach and refreshes website
Summary
Jen Lambly, director of marketing communications, presented a student-focused enrollment campaign for Southeast Technical College that will run across broadcast, digital and social channels and will use student-created content and lab visuals to drive recruitment.
Jen Lambly, director of marketing communications at Southeast Technical College, presented the colleges current enrollment campaign and communications work, describing a student-focused campaign that emphasizes hands-on learning and uses a mix of broadcast TV, digital display, social advertising, paid search, billboards and targeted native placements.
Lambly said the campaign will incorporate user-generated…
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