Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Enrollment Marketing topic
No spam. Unsubscribe anytime.
Southeast Tech launches student‑focused enrollment campaign, expands MERIT outreach and refreshes website
Summary
Jen Lambly, director of marketing communications, presented a student-focused enrollment campaign for Southeast Technical College that will run across broadcast, digital and social channels and will use student-created content and lab visuals to drive recruitment.
Jen Lambly, director of marketing communications at Southeast Technical College, presented the colleges current enrollment campaign and communications work, describing a student-focused campaign that emphasizes hands-on learning and uses a mix of broadcast TV, digital display, social advertising, paid search, billboards and targeted native placements.
Lambly said the campaign will incorporate user-generated content created by Southeast Tech students (for example, short "day in the life" videos) and will highlight new lab spaces and simulation facilities. She said one early student video for the invasive cardiology program was reviewed by the department the previous day.
The marketing team also uses MERIT, a student-recognition platform, to distribute customized news stories about student achievements to students families, hometown media and legislators based on ZIP code. "If you're at Dell Rapids, for example, you'll get a customized press release," Lambly said, describing how the system matches students to hometown newspapers.
Lambly described an ongoing website refresh focused on program landing pages, navigation and search engine optimization; she reported an overall site health score of 98 and said the team is addressing spelling and external-link issues found by the site insights tool.
Board members asked questions about print and commercial work handled by the marketing team, platform reach (Instagram cited as strongest for current students; LinkedIn used to engage employers), and outreach to small‑town newspapers. The board moved to acknowledge the marketing update; the motion was seconded and carried by voice vote.
