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Southeast Tech rolls out student‑focused enrollment campaign and website refresh
Summary
The college’s marketing director presented a student‑centered enrollment campaign emphasizing hands‑on training across multiple channels, use of student‑generated content and targeted local outreach through MERIT. The board acknowledged the update.
Jen Lambley, director of marketing and communications for Southeast Technical College, briefed the board on this year’s enrollment campaign, creative assets and ongoing website improvements.
Lambley said the campaign centers on student voice and hands‑on learning and uses a mix of broadcast TV, digital display, social advertising, native content, paid search and…
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