Keizer Community Development Committee members reviewed proposed rack‑card content, layout and accessibility and asked staff to align the pieces with the city style guide before the packet goes to council.

City staff member Laurie Christopher said the city recently purchased 5,000 rack cards for other cultural outreach pieces with a printer in Albany, Oregon; she told the committee a run of 5,000 copies cost about $586 and included some design time. “We purchased 5,000 because we have a really broad reach, and that will last us — we anticipate that’ll last us a year — and it was $586, and that included design time,” Laurie said.

Members raised three primary concerns about the draft rack card: font size, color contrast for readability, and wording. Committee members recommended larger type for older readers, use of colors that meet accessibility contrast standards and center justification where the council preferred it. Several members pushed for language that feels directly inclusive — one suggested changing the lead line from “everyone” to “you” to make the message personal for residents who say they do not feel represented by city materials.

Why this matters: the rack card and companion materials will be a primary outreach tool for recruiting volunteers, announcing events and welcoming residents. Committee members emphasized that accessible formatting and inclusive wording are essential if outreach is to reach residents who currently avoid City Hall because they “don’t feel represented.”

Next steps: staff will supply the committee the city style guide (fonts and colors) and the printer contact information; committee members will finalize wording and font‑size adjustments and bring the revised pieces back for council review in the next packet.