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Veterans Services reports surge in outreach after advertising; warns state grant rules restrict emergency spending
Summary
Macomb County’s Veterans Services reported increased inquiries and requests for assistance after a recent streaming advertising campaign and warned that state grant restrictions now limit some emergency spending.
Macomb County’s Chief Veterans Service Officer, Laura, presented the department’s third-quarter report on Nov. 5 and described a noticeable uptick in service demand tied to recent advertising buys.
Laura said the county ran streaming ads tied to Detroit Lions games on Fox and selected non-Lions broadcasts; she told commissioners that one game’s streaming audience report showed about 42,000 viewers and another showed about 50,000 viewers. "Our phone calls seem to be more every week after our advertising on Monday, Tuesday, Wednesday,"…
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