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License board denies seasonal beer‑and‑wine application for 2071 Sargent Street after neighborhood opposition

Holyoke City License Board · November 7, 2025
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Summary

The Holyoke City License Board on Oct. 1 denied a seasonal on‑premise beer‑and‑wine license for 2071 Sargent Street after neighbors who received notice of the proposal told the board the license would not benefit their neighborhood.

The Holyoke City License Board on Oct. 1 denied a seasonal on‑premise beer‑and‑wine license for 2071 Sargent Street after hearing public testimony both for and against the application.

At the public hearing the applicant, identified in the record as Jeremy, told the board he had gathered signatures in support, described the store as "500 feet" and said he planned extended hours of about 6 a.m. to 10 p.m. He said he was attempting to stabilize the business and that he had community customers who endorsed the application. "I'm not doing all of that for no reason," Jeremy said during his remarks, adding that he had invested personal funds and was relying on the store to cover bills.

Board members emphasized they make licensing decisions on whether a proposed use benefits the public’s well‑being and public safety, not on whether the business owner will profit. Staff and commissioners told the applicant that three nearby neighbors had attended the prior meeting and spoken in opposition; board members said that level of local opposition weighed heavily in their decision. "We have to take that into consideration in every decision that we made," a commissioner said during deliberations.

After discussion the board reconfirmed the prior denial. Staff told the applicant the decision could be revisited if the applicant refiled and produced additional evidence of neighborhood support, but commissioners cautioned that once an on‑premise liquor license is issued the board’s ability to withdraw it is limited and renewal becomes an administrative process.

The board also reminded applicants that the city’s allocation of liquor licenses is controlled in part by a state quota formula and that license availability can change only when the quota shifts or when a holder fails to renew.

Notes: the applicant identified the premises as 2071 Sargent Street and described the store as "500 feet" (applicant's words). Three neighbors were reported to have appeared at prior hearings to oppose the application; the record does not list a formal tally of votes by name for this denial.